If you follow me on Twitter you may have got some of my tweets on Saturday (from @alisonrothwell) and been a bit puzzled as to why I was promoting a product for you to buy, as I don't normally do this.
On Saturday I was a guest speaker at an Internet Marketing seminar, organised by Nick James. Nick is one of my mentors and an information product guru. For those of you not familiar with the phrase "information product" these are literally the products you see sold on the net to solve a problem someone has with the aid of DVDs, books, audio CDs, software, etc, on all types of subjects from crochet to puppy training.
On Saturday, live in front of an audience, Nick showed how easy it was to make your own quality information product, and, just like Jack Bauer, he did it in "real time." The product research was done the week before -- Nick put together a kit to help people to learn how to make their own information products (!) The 24 hour Product Formula for a very reasonable price of £15.00. On Saturday he created the webpage, blog and ran live marketing campaigns. The tweets you saw from me, were part of this.
The webpage went up, with just minutes to spare, at the planned time of 11.00 a.m. (just as in real life there were a couple of technical glitches!). At 11.17, the first order came through. Every hour after that, the sales were announced and the Paypal account figure shown on the screen. I have to say it was amazing to see that whenever some action was taken (like launching the blog), you were able to see the effect on the sales figures.
My presentation focused on using SEO to promote your product, and I shared some SEO tips for quick returns. Other speakers explained how the graphics were put together for the product, how to use video marketing, set up a blog etc.
And the best thing?
Not only did Nick show how simple it was to make and market a quality information product (to an audience of Newbies), every penny of the money raised from each sale of the 24 Hour Product Formula is being donated to Oxfam, for their Haiti appeal.
By 5pm, Nick had reached his target of 100 online sales. By 2300, just 12 hours after launch, this had doubled to just over 200 orders. Yesterday, the total was 260 online sales and he's hoping to make $10,000 within 48 hours of the product launch.
What I learnt:
- * That putting together an information product is so much easier than you think
- * You have to "take action", make things happen and not dither about
- * That creating an information product could work really well for lots of businesses e.g. PR, accountancy, VA services, for both marketing and making money. For example, one delegate at the seminar had created products to help the self employed put together a SA tax return quickly.
- * If you create a quality product, for an audience which has a reason to buy, and market it properly, then you will make money.
Could you create an information product to help your customers?
Some of you may have caught some of my tweets on Saturday (from @selfemployedmum and @alisonrothwell) and been a bit mystified as to why I was promoting a product for you to buy, as I don't normally do this.
On Saturday I was a guest speaker at an Internet Marketing seminar, organised by Nick James. Nick is a mentor of mine and an information product guru. For those of you unfamiliar with the phrase "information product" these are literally the products you see for sale on the net solving a problem someone has with the aid of books, audio CDs, software, DVDs etc, on all kinds of subjects from puppy training to crochet. I've bought quite a few information products and have always been interested in how they are put together.
On Saturday, in front of a live audience, Nick showed how easy it was to create your own quality information product, and, just like Jack Bauer, did it in "real time." The product research was done in advance -- Nick put together a package for people to learn how to make their own information products (!) The 24 hour Product Formula for a very reasonable price of £15.00. On Saturday he put together the webpage, blog and ran live direct marketing campaigns. The tweets you saw from me, were part of this.
The webpage went up, with minutes to spare, at the planned time of 11.00 a.m. (just as in real life there were a couple of technical glitches!). At 11.17, the first order came through. Every hour after that, the sales were announced and the Paypal account figure shown on the screen. I have to say it was amazing to see that whenever some action was taken (like launching the blog), you were able to see the effect on the sales figures.
My presentation focused on using SEO to promote your product, and I shared some SEO tips for quick returns. Other speakers explained how the graphics were put together for the product, how to use video marketing, set up a blog etc.
And the best thing?
Not only did Nick show how easy it was to create and market a quality information product (to an audience of Newbies), every penny of the money raised from each sale of the 24 Hour Product Formula is being donated to Oxfam, for their Haiti appeal.
By 5pm, Nick had reached his target of 100 online sales. By 2300, just 12 hours after launch, this had doubled to just over 200 orders. Yesterday, the total was 260 online sales and he's hoping to make $10,000 within 48 hours of the product launch.
What I learnt:
That putting together an information product is so much easier than you think You have to "take action", make things happen and not dither about That creating an information product could work really well for lots of businesses e.g. PR, accountancy, VA services, for both marketing and making money. For example, one delegate at the seminar had created products to help the self employed put together a SA tax return quickly. If you create a quality product, for an audience which has a reason to buy, and market it properly, then you will make money.
Could you create an information product to help your customers?
http://www.24hourproductformula.com/ http://www.24hourproductformula.com/blog
