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What is PageRank?

Wikipedia defines PageRank as

"PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set."

But what does this mean in "non-Geek speak" and what impact does PageRank have on the average small business owner?

5 Killer Tips to Improve Your Google PageRank
Alison Rothwell
5 Killer Tips to Improve Your Google PageRank Improving your Google PageRank will of course have a knock on effect to your position within the natural search results. But don't make the mistake of concentrating solely on page rank. Improving page rank should be a part of a well organized SEO strategy. With that in mind here are 5 tips to help improve your Google page rank. |image1| . . . keep reading
What is PageRank?
What is PageRank? Google describes PageRank

"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important". . . . keep reading

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