Web 2.0 sites are revolutionizing how small businesses market on the Internet. With over 178 million users, Facebook is one of the largest of these sites.

More commonly called a "social networking" site, Facebook presents a great opportunity to promote your business to a huge audience.

As with many other Web 2.0 sites or social media sites, Facebook can be used well or it can be used badly. Used badly, it has the potential to damage your business. But used well, it can transform your profits!