Why You Should Become an Authority on Yahoo! Answers
Alison Rothwell
Yahoo's answers website is a page dedicated to allowing users to submit questions to be answered by other users. It is simply a vehicle - there are no staff members who answer these questions but instead anyone can stumble across the website and questions and give their opinion. Businesses should consider this method of advertising for a few reasons. For one, it's a great way to raise your profile. Yahoo Answers is regionally split and you can choose to look at questions in one of the countries supported by Yahoo or in all of them. You can answer questions based only in the areas you service if you wish. Another thing is that if someone else uses a search engine to look for an answer to a similar question; these are often the top ranking results, usually in at number one or two, and almost always on the first page. This is hard to compete with, so by answering these questions you'll also be able to direct people with the same query straight to your website. You may be wondering how - well, the main thing to focus on is that Yahoo Answers asks for a source. You can leave this section blank, but it generally allows those who answer a way to back up their response with evidence. You as a business can now answer the question and be the source. Simply put your own website into the source area and it'll be visible to everyone who views the question. As you build a profile and start being chosen as the best answer, your response will become the first listed under the question and the one most people will read. This means you get to target your advertising this way to people who want your products or services. If you can include some of the information you offer as a solution on your website people will also be inclined to read further when they visit this source.
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