How to Use Google Analytics to Understand Your Website Traffic -Part 5
Continued from Part 4: How to Use Google Analytics to Understand Your Website Traffic
Visitors
The next item on the left menu is "Visitors" which gives you a number of stats you've seen already, but also allows you to see things like the language profile of your visitors, browsers, operating systems and more.
Another interesting report, you can see under Visitors is "Visitor Loyalty" and you can choose that from the left menu of your account:
Loyalty shows you how many visitors visited your site X number of times. In the example below, 868 visitors visited the site 2 times and made up 12.48% of all the visits to the site.
Traffic Sources
The next item on the left menu is Traffic Sources.
You will see some of the information we saw in the main overview page and some new items as well including the ability to track your Adwords campaigns and other campaigns (ex. Feedburner, Twitter, Facebook, etc).
Content
The next item on the left menu, is "Content". This section includes some of the information we saw in the main overview page, but also allows you to view your "Content by Title". So instead of just seeing the URL, you see the site title as shown below:
You can also see your top entry and exit pages, but a particularly interesting feature is "Site Overlay" which shows you a visual of your site and where your visitors are clicking. You can click through to other pages and if you wait a moment, a new Site Overlay will appear.
Continued in Part 6 | 
