Cally Robson is a coach and the founder of She's Ingenious!, a website that supports women developing and marketing their innovative products and business services.

Cally's been heavily into the Web since 1998 when she and an ex-colleague from Disney established a Hong-Kong based Internet start-up in the first dotcom boom of the 90s. It was through this that Cally learned the do's and don'ts of web builds, and the early rules of marketing and commerce on the Internet.

Back in London, Cally's career took her into state of the art eCommerce before she decided to quit the corporate world, got married, moved to the Cotwolds, had a baby and set up her own business as a coach specializing in helping people with their own start-ups.

Even as confidence in the dotcom era crashed, Cally encouraged anyone starting a new business to use the Web, because of its low cost and great potential as a means of marketing.

Cally has always maintained that for a start-up it's important to "put yourself" into your website and maintain fresh content yourself. So that potential customers and clients get a sense of connection with someone real and relevant to them. As it turned out, Google was thinking this way about Web content too. As Google's search engine grew more powerful and Internet marketing and tools became sophisticated, the elements of Search Engine Optimization were born.

Cally has seen too many SEO experts giving outdated and simplistic tips that can actually harm a business's web presence. Which is why she thinks sites like Alison Rothwell's SEO Training Club are so important

These days, Cally lives and breathes SEO in running her own site and advising She's Ingenious! members. She thinks of herself as a constant SEO student, rather than expert. SEO is both a science and an art that is constantly evolving and working to unseen rules set by the Search Engines.

Cally has seen too many "SEO experts" giving outdated and simplistic tips that can actually harm a business's web presence. Which is why she thinks sites like Alison Rothwell's www.SeoTrainingClub.com are so important - constantly evolving, like SEO itself, but rooted in real web experience.

Cally believes that if SEO rather than Pay Per Click (PPC) advertising, or even offline advertising and promotion, is the right marketing strategy for your business model, the truth is SEO is most likely to work in promoting your business if you accept that we're all SEO students growing our knowledge together.

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